Digital Marketing

CEO Mark Read gave a shout out to GroupM’s “strong performance.” The company said its 2024 growth is unchanged at -1% to flat.

CEO Mark Read gave a shout out to GroupM’s “strong performance.” The company said its 2024 growth is unchanged at -1% to flat.

In the battle of the everyman campaign soundbites, watching Tim Walz working under the hood on his 1979 Harvester comes across as a lot more authentic than seeing Donald Trump serve fries at McDonald’s.

Even though the Mets lost, the weekend in television sports was amazin’!

Gallup finds Americans’ trust in media – newspapers, television and radio – remains low, with only 31% saying they have a “great deal” or “fair amount of trust in the media.”

In three key swing states, Democrat political advertiser impressions are at a 64% share or more: Michigan (68%); Arizona (65%) and Wisconsin (64%).

Democracies depend on an informed electorate. In today’s information arms race, the answers will involve AI.

As some consumers are falling out of love with dating apps, the categories’ top contenders are spending big to try to win them back.

Now Microsoft is using AI to help companies create AI agents that can act as virtual workers and carry out tasks without supervision in departments from marketing to sales.

Meta has partnered with community-powered fund-raising platform GoFundMe to help drive more donations to nonprofits on social media by attempting to simplify the process for users.