Digital Marketing

Dating and social platform Her is expanding its ad options for brands and its millions of users who identify as LGBTQ+, with programmatic ads via Google Ads Manager, in an effort to help advertisers more efficiently reach their target audience.

Siding against Amazon, a federal judge on Tuesday refused to dismiss an antitrust lawsuit by consumers who claim the company’s policies regarding marketplace vendors resulted in higher prices.

DuckDuckGo asked the European Commission to open additional investigations into Google’s compliance with landmark rules aimed at making the search giant comply with the EU Digital Markets Act, enacted in 2022.

The performance agency’s clients now have access to build integrated models, giving them complete control of data and modeling as well as access to real-time reporting and optimization.

While the patent grant has no material effect on advertisers and agencies utilizing Comscore data derived from the method, already in use, it is another vote of confidence for the ad marketplace currency.

Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue and offset device sales and subscription services.

Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue and offset device sales and subscription services.

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Apple should consider getting into the TV set business to help build out its $4 billion ad business from other devices. Bloomberg says the company is “evaluating” such a move.

“The Simpsons” sends up TV this Sunday in a way that few, if any, of us have ever considered before.