Digital Marketing

Large language models such as ChatGPT are some of the most energy-guzzling technologies, but research reveals that despite the monthly carbon output, its CO2 emissions per page view are significantly lower than the top worst tools.

“Adolescents who spend more than three hours per day on social media face double the risk of experiencing poor mental health outcomes, including symptoms of depression and anxiety,” California Attorney General Rob Bonta stated Monday.

OpenAI’s text-to-video AI model enables advertisers to generate videos from text prompts, animate images, and remix existing videos.

OpenAI’s text-to-video AI model enables advertisers to generate videos from text prompts, animate images, and remix existing videos.

A very, very short one, and an increasingly long one.

Meta’s internal creative agency CreativeX produced the out-of-home creative.

You’ve read the headlines and analysis of Omnicom’s deal to acquire Interpublic. Now listen to the definitive podcast, courtesy of Google’s NotebookLM Audio Overview. It took minutes to create and is actually pretty cool.

The move marks the independent media agency’s further expansion into the creative agency arena. In 2019 it launched multicultural agency 305 in partnership with Armando Christian Perez, aka Pitbull, the Grammy-winning artist and entrepreneur.

Comcast will distribute WBD’s Max and Discovery+ platforms. One analyst says TNT did not get a distribution rate increase for WBD, partly because it did not add NBA content for future years.

Streaming platforms grew not only in share versus that of broadcast and cable, but in viewership – 7.6% against October’s results.