Digital Marketing

our words define the current world of digital advertising revenue-sharing: ubiquitous, promiscuous, obfuscating and debasing.

While the percentage has increased from 36% reported in a 2023 study – thanks to a reduction in MFA sites – only a minority of ad dollars spent with DSPs actually reach consumers.

More dollars are effective in reaching consumers through demand-side platforms this year – up from 36 cents reported in 2023, according to data released Thursday by the ANA.

“The Supreme Court can decide for itself whether the statute must be enjoined,” the Justice Department argues in papers filed with the D.C. Circuit Court of Appeals.

Midway through a life-or-death agency pitch, our CEO gets up, pours himself a drink and inexplicably hurls his shot glass against the brick wall facing the presentation screen.

The companies also said they would jointly explore new ways that AI can better help brands and artists connect and create “authentic cultural moments.”

For the film’s re-release, Snapchat has developed a special AR Lens that uses generative AI to turn Snapchatters into iconic characters from the film as drawn by its creator, Leiji Matsumoto, and is set to the original Daft Punk song “Veridis Quo.”

“What you really need in the household is one objector – somebody to say, ‘No, no, we can’t turn it off’,” Walt Disney CFO Hugh Johnston said at a recent industry event.

Two reality stars who have been long associated with TLC are moving to Lifetime.

YouTube says all daily global streaming viewing is now over one billion hours. In addition to sports, there has also been a rise in viewing of kids programming.