Digital Marketing

Walt Disney is buying a 70% stake in sports-focused virtual pay TV provider Fubo TV in a $220 million deal.

For two: Advertisers will demand safer platforms, and Gen Z will pioneer new digital spaces. .

Transformation Media, a billboard advertising company owned by lumber chain 84 Lumber Co., has changed its name to TM Advertising to “more clearly define” its mission and avoid confusion with industries like transportation.

Microsoft Bing is serving what some consider a misleading page for searches because it closely resembles Google’s.

Tim Allen returns to prime time Wednesday night on ABC with an act last seen on “Last Man Standing.”

FCB Global also repeated as Agency Network Of The Year in the One Club For Creativity global creative rankings.

The Independent, Ranker, and Haymarket are some of the publishers using what Captify calls a real-time audience enrichment tool that offers publishers insights about their audience outside of owned properties, opening monetization opportunities they might not otherwise have.

Samsung Electronics unveiled technology Monday at CES 2025 powered by artificial intelligence that brings Click to Search and Live Translation to Samsung’s smart TVs for a better search and viewing experience.

The deal allows advertisers to buy ad inventory on more than 160 Google TV FAST channels through Xumo. Those channels will be branded as “provided by Xumo.”

Tubi says its monthly active users have also seen strong growth – 24% to 97 million (from 78 million in 2023).