Digital Marketing

Malwarebytes Senior Director of Research Jerome Segura identified hackers that steal advertiser accounts by impersonating Google Ads and redirecting victims to fake login pages.

“David, throughout his life, was always the smartest person in the room,” friend and former colleague Ryan Phelan posted in a tribute, adding, “Not in a boastful or arrogant way, but you always wanted to hear what he thought. In the mar-tech space, he was able to move beyond what today was and see farther

“When the amendments go into effect, operators of child-directed sites or online services will need to obtain separate verifiable parental consent before disclosing children’s personal information to third parties,” FTC Chair Lina Khan stated Thursday.

While advertisers that depend on TikTok’s algorithm and its audience will lose a key targeting platform, other platforms are preparing for TikTok’s absence in the market. Several social-media platforms have been gaining popularity in the recent weeks leading up to a potential TikTok ban, including several newer alternatives.

If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 million American users as well as those from other regions, according to new reports.

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has surged, with eight in 10 buyers saying they already use or have explored the technology for media planning and/or activation.

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has surged, with eight in 10 buyers saying they already use or have explored the technology for media planning and/or activation.

“While Plaintiffs invoke modern fears of algorithmic control and deceptive design, the court finds that a reasonable consumer is no more likely to be misled by Amazon’s practices than they would be on a routine trip to the grocery store,” the judge wrote.

Although ad-supported streaming and digital platform businesses continue to show gains, the study says, ad-free streaming platforms are still a huge part of the streaming marketplace.

Perhaps the biggest threat to Roku comes by way of Walmart’s recent deal to buy TV manufacturer Vizio, and its Smartcast OS, according to one analyst.