Digital Marketing

Brands use AI to improve consumer connections, analyze lifetime value and personalize content, but marketers say they still struggle to understand customers and often skip testing strategies to determine what they need.

Brands use AI to improve consumer connections, analyze lifetime value and personalize content, but marketers say they still struggle to understand customers and often skip testing strategies to determine what they need.

Lovison offers some first impressions on the latest version, as well as a telling backstory on how Grok has been evolving and why it can’t seem to shake being woke.

An extensive analysis of DeepSeek shows how it handles queries across key industries and why it is a technology platform, not a search engine. Is this the future of online search advertising and marketing for other startups that may want to jump in?

The TV news-and-commentary landscape is undergoing changes in the new era of Trump, some related to his ascendance and some not.

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

While FAST is growing, challenges remain – especially with cross-platform measurement, and changes advertisers and brands might need to make with underperforming ad inventory from local linear TV to local OTT TV.

While gross additions in 2024 exceeded cancellations – 173.3 million vs. 147.8 million – the cancellation rate grew over the gross additions rate the previous year. Churn is stabilizing somewhat in the near term.

A YouGov poll shows that more Americans side with Trump than the media.