Digital Marketing

The auto industry takes the wheel at the IAB with the appointment of Shenan Reed, global chief media officer of General Motors, to Chair of the trade organization’s Board of Directors.

There is no reason to “hastily” halt a law that aims “to protect children from devastating harms,” Tennessee Attorney General Jonathan Skrmetti says.

In the U.K., Google plans to put a warning on the websites of businesses using fake online reviews, and take specific actions to curtail the practice.

Threads will soon have ads. On Friday, Instagram head Adam Mosseri announced that Meta is beginning a “limited, early test of ads” in the microblogging social-media platform, with “a small number of advertisers” and users in select regions.

“This case is about the market-dominant communications firm’s unlawful discrimination against the Republican National Committee because of the RNC’s political affiliation,” the organization writes in papers filed this week with the 9th Circuit Court of Appeals.

TheSkimm did it. Wouldn’t it be great if others followed its lead to republish other vital White House information being removed by the new administration.

TikTok has announced the launch of an AI-powered tool that brands and small businesses in the region can use to minimize the time it takes to create a campaign for their TikTok shopping efforts.

President Trump’s inaugural this week had 24.6 million Nielsen-measured average viewers – down 27% vs. President Biden’s 2021 inauguration and 20% lower than Trump’s first inauguration at 30.6 million.

OOH Masters, founded in 2015, has billings exceeding $27 million.

One question posed to respondents was: “How do you feel about the total number of ads and promotion during the show?”