Digital Marketing

The New York Health Information Privacy Act “would have far-reaching, unintended, and unfavorable consequences for New York consumers and the business community alike,” the ANA, IAB, 4As and others tell NY Governor Kathy Hochul.

Or as Harvard marketing guru Ted Levitt famously put it, people don’t want quarter-inch drill bits — they want quarter-inch holes. People buy solutions not products. People buy benefits not features. People have problems and they buy brands to solve these problems.

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google’s marketing mix modeling measurement system, will also launch.

In part DDB said the moves are designed to foster closer collaboration among the network’s key agency units including DDB Chicago, multicultural unit Alma and “boutique” agency Adam&EveDDB.

The social-media platform known for user-led communities has more room for growth compared with some rivals.

Jason Buechel, already CEO of Whole Foods, will oversee the company’s worldwide grocery stores.

Streaming co-viewing for all on-demand OTT programming was higher than linear TV at a near-constant 1.66 average. Linear TV posted a 1.38 and the ‘Tyson vs. Paul’ fight averaged 1.87.

A new NBC drama series ratchets up TV’s obsession with serial killers to new heights.

Reports say China-based DeepSeek has drastically lowered the cost for those who want to start up an AI-enabled platform to a minuscule $6 million.

The most recent name change will affect the Gulf of Mexico and Mount McKinley. Google said it has a longstanding practice of name changes that have been updated in official government sources.