Digital Marketing

Court documents shed light on Google’s stake in Anthropic. Until now it has owned a 14% stake and invested more than $3 billion, but plans to add another $750 million in September through convertible debt.

TikTok is losing credibility as a go-to for brand investments, with its CPMs dropping 80% year-over-year. In contrast, Pinterest’s CPMs have surged 120% year-over-year, showcasing brands’ reallocation of budgets to competing platforms with an established user base and social commerce features. A report by AdRoll finds that brands on TikTok have already begun reallocating their

The FTC on Wednesday asked a federal judge to delay an upcoming trial against Amazon for allegedly using “dark patterns” to dupe people into signing up for Prime subscriptions, and thwarting cancellation attempts.

American Honda Motor will pay more than $600,000 to settle charges that it violated California’s privacy law — including by requiring consumers to provide “excessive” information to opt out of the sharing of their data.

Smaller open-source AI models can run and process data with less energy at lower costs without sacrificing performance or accuracy.

“This is a full-screen takeover with calming music to help teens relax and be mindful of the time,” says TikTok.

I can hear you gasping, but bear with me. Unless consumers want something, it doesn’t matter whether they need it or not. They won’t buy it. Wants, not needs, motivate purchasing.

Maybe it’s time – or well past the time – for Tesla to start a real, significant large TV advertising campaign.

The U.S. represents 74% of countries surveyed – with 1,189 channels. Adding in channels from the U.K. (153), Germany (109) and Canada (85) brings the total to 1,610.

Women’s live sports boosted engagement for brands by 40% vs. the average prime-time ad. In 2024, there were 26 billion video impressions – up 131% vs. the year before – from 30,322 commercial airings (up 37%)