Digital Marketing

The new ad products and partnership are focused on helping B2B marketers and business influencers achieve higher engagement and impressions and streamline video creation.

The man behind the popular “Debunk the Funk with Dr. Wilson” YouTube channel suggests ways to counter misinformation.

Many polls indicate Americans look askance at brands taking political and socially controversial positions, but this one reveals Democrats are much likely to back it up with their consumer purchasing power.

IAB Tech Lab has announced a project to standardize container technology for Open RTB as challenges in development and maintenance of programmatic infrastructure persist.

Florida is appealing an injunction blocking enforcement of a law that restricts teens’ ability to create social media accounts.

Charles Barkley and Ernie Johnson had class, while Shaquille O’Neal and Kenny Smith did not as the foursome said farewell to TNT.

WPP Media, which earlier this week unveiled Open Intelligence, its new AI-powered “Large Marketing Model,” this morning disclosed three new retail data partners — Criteo, DICK’s Sporting Goods, and Ocado Ads — “to connect both sides of the media ecosystem.”

Today they announced they have joined forces as new co-owners of Australia’s freshly rebranded SailGP team: the Bonds Flying Roos.

Effie Worldwide also named ABInBev the most effective marketer, McDonald’s the most effective brand, Ogilvy the most effective agency network, ALMAP BBDO the most effective office and Mischief. the most effective independent.

“One Story, One Future” is third consecutive effort from LGBTQ+ advocacy org and one of the nation’s largest OOH media networks.