Digital Marketing

Google has reversed a decision on its plan to phase out third-party cookies and said it will continue to improve tracking protections for users in Chrome’s Incognito mode, which already blocks third-party cookies by default.

It’s been about 30 years since the birth of the modern optimizer, and based on new data from WPP’s CMI Group, it may be time to embrace “orchestration” instead.

The company lost ground last year but says it will return to positive territory in 2025 with more than 2% organic revenue growth.

TV consumer surveys suggest only streaming remains top of mind. A new survey from Adtaxi shows 70% of U.S. adults make streaming their first choice for TV and video content viewing.

Google continues to make updates and upgrades to its search auction system as the DOJ pushes its agenda to stop the company’s monopolistic practices in search. The DOJ’s proposal aims to push Google to share data, shed its Chrome browser, and stop exclusionary contracts to curb its dominance.

TNT is saying good-bye to the NBA in about six weeks, but its centerpiece NBA show lives on.

The Blue Origin operation succeeded without injury, except to the reputations of Katy Perry, Gayle King, and, of course, Bezos.

Lawmakers in Arkansas have approved a privacy bill that would prohibit websites and apps from knowingly collecting personal data from users under 17 in order to serve them with behaviorally targeted ads.

Shopify must face suit in California for allegedly surreptitiously collecting online shoppers’ personal data, the 9th Circuit Court of Appeals ruled Monday.

Roblox is planning to offer creators more incentives for expanding their in-game businesses to users based in different regions across the world.