Digital Marketing

While advertisers still fund the ecosystem, they’re increasingly guests in a house they don’t own.

Google has reached a “settlement in principle” that would resolve class-action claims that it violated children’s privacy by tracking their YouTube activity in order to serve targeted ads.

Spending cuts by a large client contributed to the decline while technology clients generally are prioritizing investments in areas like AI instead of marketing.

In Amazon’s innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine the brand and when to serve ads.

We’ve lived through the chaos. We’re still living it. But now we’ve got a glimpse of something better.

Fox One will feature all news, sports, and entertainment content in one streaming platform – including Fox News Channel, Fox Business, Fox Sports, Fox-owned TV stations and the Fox Television Network.

Joe Biden’s appearance on “The View” last Thursday for his first live TV interview since leaving office went pretty much as expected.

Leaving the NBA will help WBD save around $300 million in annual sports costs (not including the Olympics).

The agency’s new contract expands the agency’s media account in the U.S. The company spent $182 million on measured media last year according to COMvergence.

Since launching the Wire Program in 2024, advertisers have seen 130% higher video-completion rates and a 23% higher view rate vs. standard video ads, and viewers are 18% more likely to convert to leads.