Digital Marketing

King was one of the founders of pioneering media agency Zenith, launched by Saatchi & Saatchi in 1988. He led Publicis Media for four years before being elevated to COO Publicis Groupe.

Publicis Sapient will create a dedicated Google Cloud business unit to address client demand for Google’s AI technology, with dedicated resources to help customers plan, deploy, and manage generative AI projects.

Under Rosenworcel’s leadership, the FCC restored the Obama-era open internet rules, tightened data breach notification regulations, and fined three major wireless carriers around $200 million for sharing consumers’ location data.

The acquisition has an equity value of $525 million, making it one of Mediaocean’s biggest buys to date, following its 2021 purchase of Flashtalking for $500 million.

The decision to divest Chrome was not unexpected, and is intended to “stop Google’s control of this critical search access point and allow rival search engines the ability to access the browser that for many users is a gateway to the internet,” according to the filing.

While WBD Ad Sales didn’t explicitly cite “Friends,” it is one of the shows capable of running its new “Shop By Max” units.

Instacart is partnering with agency TBWAChiatDay on the ad and broader campaign.

As I read Dentsu’s latest report about gaming, it seemed part manifesto, part love letter and part cheat sheet. But I’m not its target audience. Marketers are. So I spoke with its author about it.

A new Netflix series might just represent the first retirement community-based spy/detective show in the history of television.

From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It’s all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn’t have it any other way.