Digital Marketing

“Antitrust law does not require advertisers to keep doing business with a platform that degrades the quality of its service,” advertisers argue in court papers urging dismissal of Musk’s suit over an alleged boycott.

The first step, it said, was to solicit comments from “interested parties,” with comments due by May 21.

As part of its upfront pitch in NYC this morning, trade group “Go Addressable” unveiled a scientific-sounding “Addressable Table of Elements” organizing the major addressable TV advertising and data suppliers.

ESPN is betting the house, so to speak, that its hefty price tag will push cord-cutters who abandoned legacy pay TV systems to at least sample the new streaming service.

Netflix’s new content announcements Wednesday hammered home the streamer’s mission to cast as wide a net as possible.

Microsoft forged an agreement with Rubicon Carbon to pay to remove 18 million tons of carbon dioxide from the atmosphere in what is believed to be one of the largest purchases of carbon removal credits.

Microsoft plans to shutter its demand-side platform, with the Advertising division informing clients the ad tech unit no longer aligns with its AI priorities. The company hinted at this in March. The goal was to help businesses enter a new era, “where websites can talk and ads become highly personalized and naturally integrated into conversational

Microsoft plans to shutter its demand-side platform, with the ad division informing clients the ad-tech unit no longer aligns with its AI priorities. Microsoft hinted at this in March. The goal was to help businesses enter a new era, “where websites can talk and ads become highly personalized and naturally integrated into conversational experiences.”

Classes will be held on site at participating marketers’ corporate offices and Instructors are being recruited from the leadership of dozens of Dawn agencies.

The trade group World Federation of Advertisers says Texas courts lack jurisdiction over Musk’s ad boycott allegations.