Digital Marketing

Mark Zuckerberg’s “free speech” announcement was all-business — if your business is being a 1950s dystopian cult leader.

To deepen advertisers’ understanding of what drives sales, market research company Circana is expanding its sales lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within the social video platform, including Shorts and In-feed.

Documents revealed a two-tiered content-moderation system that protected Meta’s biggest ad-revenue streams while raising questions about fairness and transparency in its platform policies. The document said top spenders would be reviewed by humans.

Product recommendations are typically considered more reliable when they receive “upvotes” from other Reddit users.

Siding with LinkedIn, a federal judge has dismissed a claim that the company’s analytics tool wrongly collected information from the California Department of Motor Vehicles’ website.

The SQL generator helps advertisers create ad-targeting audiences through requests using natural language. It reduces development times from hours to minutes. It can identify customers who viewed product pages and streaming TV ads but have not made purchases in the last 30 days.

Meta has begun testing the introduction of eBay product listings, allowing users in the U.S., Germany and France to buy from the ecommerce titan directly within the social platform.

The expanded integration is the first to offer these services from one platform – a connected workflow for creative traffic and distribution – and is intended to increase visibility, unlike fragmented tools that require data reconciliation across multiple systems.

The expanded integration is the first to offer these services from one platform – a connected workflow for creative traffic and distribution – and is intended to increase visibility, unlike fragmented tools that require data reconciliation across multiple systems.

Siding against Google, a federal judge on Thursday rejected the company’s request for judgment in its favor in a privacy battle over the collection of analytics data from smartphone users.