Digital Marketing

Conversational chatbot Grok now has its own iOS app, furthering X owner Elon Musk’s desire to transform it into a leading force in generative AI while also providing non-X users with the ability to access the technology.

DoubleVerify’s data shows 16% of GIVT from known-bot impressions in 2024 were generated by those associated with AI scrapers, such as GPTBot, ClaudeBot and AppleBot.

MediaPost has selected IPG Mediabrands as media agency of the year, Giant Spoon as independent agency of the year, Omnicom as holding company of the year, Mattel’s Lisa McKnight marketer of the year, Omnicom’s John Wren agency executive of the year for 2024. Profiles explaining each winner’s selection will be revealed in a special series

The Disney-Fubo deal fosters many more questions about Disney’s long-term streaming sports strategy and pay TV intentions.

The next leg of Meghan Markle’s odyssey is her new show “With Love, Meghan” premiering next Wednesday (January 15) on Netflix.

DirecTV and EchoStar (Dish Network) continued to back legal rulings against Venu Sports from launching.

DirecTV and EchoStar (Dish Network) are continuing to back legal rulings against the sports-focused joint venture platform from launching.

AI scrapers and crawlers contributed to the problem, DoubleVerify’s Fraud Lab reports.

“It is undisputed that appellant is not incorporated in Texas and does not maintain a principal place of business there,” the appellate judges wrote.

The effort to provide coverage of the crisis proves that local journalism needs support, observers say.