Digital Marketing

How will future legacy TV networks use the biggest annual TV show of the year to gain even more promo value from it?

“Olivia will work with our incredible new Chairman of the FCC, Brendan Carr, to cut regulations at a record pace, protect Free Speech, and ensure every American has access to affordable and fast Internet,” Trump posted on Truth Social.

I have never seen a scientist paint a vision of the future as clear, prescient and accessible as novelists like Jules Verne and Isaac Asimov have.

The FTC referred Snap to the Department of Justice over allegations that the My AI chatbot posed a risk to young people.

Malwarebytes Senior Director of Research Jerome Segura identified hackers that steal advertiser accounts by impersonating Google Ads and redirecting victims to fake login pages.

“David, throughout his life, was always the smartest person in the room,” friend and former colleague Ryan Phelan posted in a tribute, adding, “Not in a boastful or arrogant way, but you always wanted to hear what he thought. In the mar-tech space, he was able to move beyond what today was and see farther

“When the amendments go into effect, operators of child-directed sites or online services will need to obtain separate verifiable parental consent before disclosing children’s personal information to third parties,” FTC Chair Lina Khan stated Thursday.

While advertisers that depend on TikTok’s algorithm and its audience will lose a key targeting platform, other platforms are preparing for TikTok’s absence in the market. Several social-media platforms have been gaining popularity in the recent weeks leading up to a potential TikTok ban, including several newer alternatives.

If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 million American users as well as those from other regions, according to new reports.

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has surged, with eight in 10 buyers saying they already use or have explored the technology for media planning and/or activation.