Digital Marketing

Brian Wieser, media analyst of Madison and Wall, projects rising categories for total TV will be healthcare, financial services, pharma, travel, gambling/recreation and retail.

For Savannah Guthrie, her social-media pleas for her mother’s release have been the most important broadcasts of her life.

Customers like Fox Sports Digital and NBCU are early adopters, using the technology to reach younger audiences on their phones, scrolling vertically.

Meta plans to spend billions more on chips from Nvidia competitor Advanced Micro Devices to power new data centers and develop personal superintelligence.

The FTC’s investigation of Media Matters “targets core protected press activities,” news organizations say in a filing with the D.C Circuit Court of Appeals.

AI-operated buying will become the norm within the next five years, with autonomous agents managing the majority of programmatic ad spend, said Brian Kaminsky, COO of Infillion. With the acquisition of Catalina, he believes Infillion will become the “open, interoperable execution layer powering commerce-centric media.”

Meta should be required to face claims that it engaged in a “brazen plot” to identify people who thought they were browsing the mobile web anonymously, Android users argue in new court papers.

American teens are using chatbots for more than just reading, writing and arithmetic, including news, conversations and emotional support and personal advice. So what’s the marketing play here?

The restaurant management platform fills 1.9 million seats in restaurants each year and brands can now access its first-party data to drive awareness, product launches and more.

If democracy actually dies in darkness, the influence of “dark money” in political media and marketing will be some of the nails in its coffin. Thankfully, some sources have been trying to shed some light on it.