Digital Marketing

One SEO change from Google has cost a coupon site publisher “tens of millions of dollars per year,” News/Media Alliance CEO/President Danielle Coffey told MediaPost.

Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketplace is trending for the following season – including near-term deal-making in the “scatter” market where brands buy TV ad time closer to airing.

That’s according to a new business report from COMvergence. Local Planet is a global consortium of independent agencies including Horizon Media which won the $857 million Charter/Spectrum business in March.

Google DeepMind this week announced VEO 3 AI Video Generation, which allows creators to develop 8-second HD videos and realistic audio. It synchronizes dialogue, ambient sounds, and music.

The total streaming cost from seven major platforms, Guggenheim Securities says, would be $94.93 – compared to a legacy pay TV provider-based package at $99.97.

For Wendy McMahon, president of CBS News, and Bill Owens, executive producer of “60 Minutes,” resigning must have been tough to do.

The New York-based media agency has quietly picked up a handful of recent accounts including AOR assignments for TrueCar, Chobani and home appliance maker Midea America.

Independent media agency pioneer Holt is at it again, rolling up USIM and a portfolio of other agencies into a holding company built for rapidly evolving client needs.

Meta has announced its most expansive hardware push to date – now offering the Ray-Ban device in Mexico, the UAE and India.

TikTok says its new Seller Assistant will provide guidance to TikTok Shop merchants via “personalized, context-aware recommendations” in response to real-time questions about performance.