Digital Marketing

“Google effectively embedded a live mic in tens of millions of individuals’ private lives,” the consumers argue in new court papers.

Amazon has entered an era of automation that allows its systems to find and then make a purchase for consumers through agentic AI platforms. The Buy for Me experience integrates into Amazon’s shopping experience so customers can find products not available across the marketplace.

Famed American entrepreneur Mark Cuban has funded a pre-seed round for Skylight, a decentralized TikTok alternative built on the AT Protocol, Bluesky’s open-source ecosystem.

Enrollment is automatic, but companies can opt out through Merchant Center settings.

Spotify expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now reach Spotify’s logged-in users via real-time auction with full addressability and measurement capabilities. GAI tools are available to support creatives.

Work for the brands, which include Buddig, Old Wisconsin, Kingsford and others, will break this summer.

According to a report from Bloomberg, TikTok will be fined by Ireland’s Data Protection Commission by the end of the month. The fine, equivalent to about $553 million, stems from an investigation that found a breach of the EU’s General Data Protection Regulation, as user data has allegedly been sent to China to be accessed

According to a report from Bloomberg, TikTok will be fined by Ireland’s Data Protection Commission by the end of the month. The fine, equivalent to about $553 million, stems from an investigation that found a breach of the EU’s General Data Protection Regulation, as user data has allegedly been sent to China to be accessed

Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.

Before rejoining GroupM as CEO late last year, Brian Lesser was chairman and CEO of data cleanroom. Terms were not disclosed.