Digital Marketing

Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam’s Club.

The ANA, 4As and other industry organizations have asked Washington Governor Bob Ferguson to veto the bill, which would tax online advertising services such as analytics, search engine marketing and campaign planning.

Florida’s new lawsuit against Snap for allegedly defying the social media law makes the request for an injunction “all the more urgent,” tech groups argue.

LinkedIn’s targeting capabilities offer distinct advantages over alternative platforms. While Google Search captures high-intent users without guaranteeing alignment with a company’s ideal customer profile, LinkedIn enables businesses to filter audiences based on specific professional criteria like job titles, industries, and company sizes. Meta’s advertising relies primarily on interest-based targeting, which may generate high lead volume

Just when I thought the digital media universe couldn’t get more alienating, Horizon Media’s research team stumbled on an incredible new Millennial-Alpha household trend: family time.

In the ad Microsoft co-created with generative AI, people’s faces are not visible and views are from the top – focusing on laptops, keyboards and human hands.

A new analysis released this morning by the IAB estimates digital video has overtaken linear TV share of ad spending and will increase that margin significantly heading into this year’s upfront marketplace.

Becausal launched Monday, to set new standards for accountability and performance supported by causal AI. The technology aims to solve longstanding challenges of audience data transparency and integrity.

Oscar voters will no longer be able to cast final ballots in categories in which they haven’t seen all of the nominees, the Academy of Motion Picture Arts and Sciences now says.

A new two-part documentary on the life of Paul Reubens is welcome news.