Digital Marketing

Three U.S. senators are calling for the U.S. Immigration and Customs Enforcement (ICE) agency to cease use of the “Mobile Fortify” app, which uses facial recognition and other biometric identification methods to allegedly surveil individuals, including American citizens.

WBD’s stock price rocketed up 26% to $15.79 in midday Thursday trading, while Paramount Skydance shares were up 11.5% to $16.85.

Siding with the FCC, the 2nd Circuit Court of Appeals upheld a decision fining AT&T for sharing wireless users’ location data with aggregators that resold the data.

The spot was produced by O-Positive for ad agency Special US. The director was David Shane.

Pinterest is launching “where-to-buy links,” a feature designed to drive consumers to retail sites without losing valuable data advertisers often miss out on with third-party purchases.

The measure is opposed by the ANA and other business groups.

Artificial intelligence (AI) is changing holiday strategies this year, with the technology influencing every process across campaigns — from content creation to media buys and consumer purchases.

AI is changing holiday strategies this year, with the technology influencing every process across campaigns – from content creation to media buys and consumer purchases.

Under the new arrangement, Index Exchange becomes Dentsu’s primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents.

Under the new arrangement, Index Exchange becomes Dentsu’s primary SSP partner across key European markets, and Chalice will enhance the offering with a set of AI bidding agents.