Digital Marketing

Financial issues aside for these programs, the positive is that from an ad perspective, networks get premium pricing for brands due to shows’ live or live-to-tape nature.

A tin filled with Russell Stover chocolates and shaped like a traditional snowman was referred to as a “snowperson” the other day on QVC.

Rothman, a long-time digital publishing industry exec and advisor, updates us on the multimedia expansion of center-right pub “The Dispatch.”

Microsoft announced several key changes Wednesday that primarily focus on its AI and cloud strategies.

Judson Althoff, who had served as chief commercial officer, was Microsoft’s top sales leader and architect of its Customer and Partner Solutions division.

Mastercard Commerce Media will operate in owned channels as well as bank and other publishing outlets around the world. The company’s own offers and promotions business and relationships withCiti, WPP, American Airlines and Microsoft underpin the effort.

The FCC violated T-Mobile’s constitutional right to a jury trial by fining the company $92 million for sharing wireless customers’ location data, the Chamber of Commerce contends in court papers filed this week.

Among the creative, tech-forward solutions: Pause-screen takeovers; the comeback of QR codes.

“Shareable Insights” invites Instagram creators to export insights regarding their account and campaigns, posts and Reels as a PDF via Meta’s Edits app, according to a Threads post by app researcher Matt Navarra.

Meta will update its privacy policy in mid-December to begin selling targeted ads across its apps based on data collected from consumer interactions with the company’s AI products, including Meta AI.