Digital Marketing

As sophisticated mix modeling tools migrate from the inner sanctum of marketing departments to the C-suite the data takes on new levels of regulatory accountability, namely Sarbanes-Oxley.

As consumers migrate from one device or channel to another, the old labels are no longer useful for strategic planning.

Spotify expanded access to its programmatic ad inventory through new partnerships with Amazon DSP and Yahoo DSP across its buying channels Spotify Ad Exchange and Spotify Ads Manager.

YouTube TV wants a big streaming piece of the pie from NBCU – and better visible access on its site to some highly viewed streaming content on Peacock, according to reports.

This is the first time faith in media channels has fallen below 30%, Gallup reports.

The AI company Ross Intelligence did not infringe copyright by training its legal research service on material published by Thomson Reuters, tech industry groups argue to the 3rd Circuit Court of Appeals.

The AI company Ross Intelligence did not infringe copyright by training its legal research service on material published by Thomson Reuters, tech industry groups argue to the 3rd Circuit Court of Appeals.

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the ecommerce platform to tap into Snapchat Ads for easier consumer targeting.

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the ecommerce platform to tap into Snapchat Ads for easier consumer targeting.

Last month, Instagram announced it would begin prioritizing Reels. On Thursday, it began replacing the home tab with its short-form video feature for a small group of users in India, where they have the choice to opt in or out.