Digital Marketing

WBD’s TNT Sports is still a significant – but now smaller – operation for sports TV and streaming content. Should we factor in existing and potential future sports TV content?

Built directly into Yahoo DSP, the shift automates planning, activating, optimizing and measuring campaigns for advertisers. The technology supports Yahoo Blueprint, Yahoo DSP’s AI engine.

Meta has issued an unexpected pause to its planned international expansion of its newest Ray-Ban Smart Glasses model, “Meta Ray-Ban Display,” following major budget cuts to its Reality Labs metaverse division.

As Threads continues to grow, it is experimenting with a gaming feature directly in chats, prompting users to shoot hoops by swiping their finger on the screen.

The past is eternally in flux, in the process of being rewritten using the lens of today’s culture and political reality to interpret what happened yesterday.

Omnicom Media’s new “Future of Brand Influence” study implies a new “multi-microphone” stage of consumer influence omprised of AI and people, as well as “influencers,” whether they be man or machine.

The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennifer Quigley-Jones will report to PMG CEO George Popstefanov.

The VAB recommends new guarantees should go into effect immediately for current, near-term scatter-market deals and next summer’s upfront – and that brands and TV networks agree to audience guarantees based either on households or persons two years of age and older and dropping specific demographic-age guarantees such as 18-49 and 25-54.

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.

Omnicom is working with Google to create AI agents that improve intent signals to increase performance. The feature – the “Consumer Prompt Insights Agent” – is intended to give brands deeper insights into how to use AI-driven search.