Digital Marketing

Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it.

The Paramount deal is an all-cash, $30-a-share offer for all of WBD, including the company’s financially troubled cable TV networks group that includes CNN, TNT and HGTV.

“The global economy has had something of a reprieve this year,” writes WPP Media Business Intelligence President Kate Scott-Dawkins in the new report, characterizing 2025 as a “year of two halves.”

The client said that it will be the only telecom operator to access Publicis’ AI-driven content creation platform Leona in selected European operating markets.

In the process of absorbing Warner Bros., Netflix passed on the basic-cable side of Warner Bros. Discovery.

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns – alongside a sponsorship with F1 Academy driver Nicole Havrda, the first female Formula Pro USA Champion, driving the campaign.

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, including global ad expansion in AI Overviews, AI Max for Search, controls for Performance Max, Gemini-powered creative tools, the launch of Meridian and new agentic tools with partnerships with PayPal and others.

For political news, most young adults say it reaches them passively, and they tend to be more trusting of the information they see on social media.

Universal spent a very modest $4.64 million with just 149 airings yielding 301.7 million impressions, according to estimates from EDO Ad EnGage, for the entire “Five Nights” campaign so far. National TV ad spend for movie marketers has sharply increased in the last 90 days – up 9.5% to $233 million vs. $212.8 million in

Cunningham was with IPG for 23 years and led the holding company’s corporate communications and corporate affairs operation for 15 years as senior vice president.