Digital Marketing

The Interactive Advertising Bureau in Sweden at a recent board meeting moved to exclude Meta as a member of IAB Sweden, claiming that Meta is not doing enough to prevent fraudulent ads. The move sets standards for other European bodies to demand higher advertising standards from major tech platforms, and highlights the need for increased […]

Jurors have heard closing arguments in the social media addiction trial that is concluding in Los Angeles, PBS reports. The parade of witnesses has included addiction experts, therapists and media executives like Mark Zuckerberg. “I don’t naysay the opportunity to make money, but when you’re making money off of kids, you have to do it responsibly,”

Media companies are drowning in data but lack the coherence and alignment they need to make it work, according to a study by the DPP, TVTechnology reports. Many organizations have made significant investments in data capabilities, but are struggling to achieve measurable impact.

Local news got aspects of the story wrong, or underplayed parts of it entirely – and a CNN news anchor got it wrong three days after it happened.

National TV advertising will sink 2% to $27.9 billion (excluding political ads), while core local TV is expected to be down 3% to $13.5 billion, according to estimates from Madison and Wall.

Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio — an app and broadcast station-accessible initiative – live from the South By Southwest festival.

In a mixed ruling, a federal appellate panel preserved a block on parts of California’s kids online safety code, including some provisions that would have restricted companies’ ability to harness minors’ data.

Meta has announced that it will introduce new AI-powered features on Facebook Marketplace, pushing sellers to rely more heavily on the company’s AI assistant when listing products, communicating with buyers, and making sales.

Microsoft has announced a shakeup in its Experience + Devices division that primarily targets engineering and internal efficiency, signaling a shift in how Microsoft Advertising will operate within the company’s AI-first strategy.

Journalist Julia Angwin has sued Superhuman’s Grammarly for allegedly using her identity — along with the identities of hundreds of other writers — in its paid “expert review” feature.