Digital Marketing

The fastest-growing entertainment format in America is microdramas, one-minute stories that appear on  ReelShort, DramaBox, and TikTok’s new PineDrama, Quartz reports.  Microdramas, which originated in China, drove in-app revenue of nearly $3 billion last year — a 115% increase YoY, according to Sensor Tower. Globally, they generated $11 billion, with the U.S. second only to China. 

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.

Pope Leo called on media to focus on the suffering caused by war and to avoid being a “megaphone” for propaganda, Reuters reports. The pontiff, speaking with Italian broadcasters on Monday, urged reporters “to show the face of war and tell it through the eyes of the victims, so as not to turn it into a

Trade reporters typically cover Nielsen ratings like a horse race, but that’s also what Nielsen has been doing according to my analysis of nearly five years of monthly press releases.

A publication titled Now Voyager has debuted, offering for $29 “an art object version of Foreign Affairs,” The New York Times reported on Friday. The nonprofit publication will appear six times per year. The opening issue contains a 22,000-word story on a woman kidnapped by a drug cartel, a probe into the abduction of 60 Ukrainian orphans, and

“Born to Bowl” shows us a world most of us will never visit ourselves, and it does so with affection and respect for its subject.

President Donald Trump issued a Truth Social post on Sunday, supporting FCC Chairman Brendan Carr’s threat to revoke broadcast licenses over perceived negative news coverage of the Iran war, The Washington Post reports. “They get Billions of Dollars of FREE American Airwaves, and use it to perpetuate LIES, both in News and almost all of their Shows, including the

Annual net media spending for the company is estimated at $30 million by agency research firm COMvergence.

Meta Verified subscribers have reported the ability to incorporate clickable links directly into the captions of their Instagram posts, marking a notable shift in how creators are able to interact with their followers.