Digital Marketing

Total national TV ad spend is up 7% to $3.17 billion, according to estimates from EDO Ad EnGage.

The problem for many employees, according to a new Harris Poll, is the pressure they feel to give a gift, with 46% saying they feel pressured to spend a certain amount on gifts.

Separate deals announced by WPP and Horizon within 24 hours of each other tell a story about not just the directions they’re heading in, but where the entire industry is going.

This assumes CNN would also not be spun off under any WBD plan.

Netflix sent a note of triumph to subscribers after the company sealed a deal to buy Warner Bros. Discovery, but now Paramount has sent a letter to WBD shareholders promoting its own deal and trashing Netflix.

Entertainment has quietly expanded its share of the consumer wallet for the past three years.

Pinterest’s data will let tvScientific’s CTV advertising clients track sales outcomes and shopping conversions.

Artificial intelligence is now “supercharging” surveillance pricing, Senator Ruben Gallego stated in a summary of the bill.

The Platinum Rye Entertainment survey also found that Super Bowl ads are vehicles for discovering or rediscovering music with 44% of those polled saying they have searched for and streamed or downloaded a song after hearing it in an ad.

So here’s what happened when I tried prompting some chatbots to render beloved children’s character Snow White in a way that would be inappropriate for young children.