Digital Marketing

“It’s getting harder to determine what is real and what is performative. Reaching consumers in a way that is tangibly authentic is going to be the difference-maker,” an anonymous ANA member explained about picking two contradictory words of the year.

Current events are not unlike those that triggered the Korean War in 1950.

Kassan has been a fixture in the industry for over three decades, first at media agency Initiative in the 1990’s where he rose to president, COO and vice chairman.

Universal Music Group must face a privacy lawsuit over its alleged failure to honor web users’ request to reject tracking cookies, a federal judge ruled Wednesday.

The rise of AI-powered commerce changes everything for advertisers – moving brands’ focus from capturing human attention to optimizing for machine-readable information and AI recommendations.

Early next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers and advertisers reach consumers.

The deal with nuclear fusion power developer TAE Technologies would create a merged company valued at $6 billion, the companies said.

Amazon has boosted impressions by over 60.7% to 18.2 billion in a two-month period from Oct. 1- Nov. 30, leading into the last month of the holiday season.

The most poignant split-screen moment during FCC Chairman Brendan Carr’s testimony before Congress Wednesday happened when Senator Ed Markey gave new meaning to the agency’s acronym. “You are now the chairman of the Federal Censorship Commission,” Markey said, to which Carr guffawed in a way that seemed like he was taking it as a compliment.

A letter from the WBD board to shareholders seems to indicate that when all is said and done, the board does not want to do business with the deep-pocketed Ellison family.