Digital Marketing

Estimated spending is $750 million, per COMvergence. Brands within the division include Bayer Aspirin, Bepanthen, Claritin, Canesten and more.

The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measure their impact on sales via a new channel-level contribution feature.

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on sales. To help guide the MMM with business data, Google introduced new channel-level contribution prior to delivering more relevant insights.

The update to AI Mode moves advertising and marketing into a more visual era of search and makes it easier to ask longer, more natural questions to explore visual content.

Total viewer impressions from all TV partners grew year-over-year – up 13% to 12.3 billion (from 10.9 billion). National TV advertising was at $361.4 million, down 6 vs. a year ago, when it was $383.9 million.

NBC’s new marketing competition show “On Brand” glosses over the real, hard work of actually putting together a national marketing campaign for an A-list brand.

Prajwal Barthur, Verve Group SVP, said the question most asked by buyers is “how do I know the cohorts are accurate, and this is the problem we solve through Experian?”

Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers – creating a platform that simplifies the process.

YouTube will pay $22 million to President Donald Trump to settle a lawsuit over his suspension from the service following the Jan. 6, 2021 riot in Washington, DC.

YouTube will pay $22 million to President Donald Trump to settle a lawsuit over his suspension from the service following the January 6, 2021 riot in Washington, D.C. The funds will be directed to the Trust for the National Mall, and to support the construction of a ballroom in the White House.