Digital Marketing

I don’t know about you, but personally, I’m getting sick and tired of all the whining, er, I mean “winning.”

WPP disclosed data on payments of more than $9 billion from clients, including Google, Coca-Cola, Ford and Unilever, the New York Post writes. The court documents, part of WPP’s effort to defend itself against charges of running rebate schemes, could lead to calls for further transparency into how ad agencies generate revenue. 

The UK’s Kantar Media, which was divested by its owners Bain Capital and WPP in 2025, has changed its name to Fifty5Blue., Research-Live reports. “Today we step forward as Fifty5Blue with ambition,” says Patrick Béhar, global chief executive of Kantar Media. “In a world full of noise, with no shortage of data, we believe clarity

Gray Media has unveiled a new TV show called “Aging Untold,” focusing on the U.S. market’s aging population, GuruFocus reports. The 30-minute conversational program will address the concerns and challenges facing aging Americans. Starting on Monday, March 7, it will air on weekdays and expected to reach 35% of U.S. television households through Gray’s stations. 

Brian Wieser, media analyst of Madison and Wall, projects rising categories for total TV will be healthcare, financial services, pharma, travel, gambling/recreation and retail.

For Savannah Guthrie, her social-media pleas for her mother’s release have been the most important broadcasts of her life.

Customers like Fox Sports Digital and NBCU are early adopters, using the technology to reach younger audiences on their phones, scrolling vertically.

Meta plans to spend billions more on chips from Nvidia competitor Advanced Micro Devices to power new data centers and develop personal superintelligence.

The FTC’s investigation of Media Matters “targets core protected press activities,” news organizations say in a filing with the D.C Circuit Court of Appeals.

AI-operated buying will become the norm within the next five years, with autonomous agents managing the majority of programmatic ad spend, said Brian Kaminsky, COO of Infillion. With the acquisition of Catalina, he believes Infillion will become the “open, interoperable execution layer powering commerce-centric media.”