Digital Marketing

Retail and CPG data company SPINS has acquired MikMak, a click-to-buy ad tech and analytics startup. The companies began discussing a potential partnership last year, with SPINS looking to expand into MikMak’s media space, AdExchanger reports. 

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns.

Asad Ayaz has been named chief marketing/brand officer to lead the new “enterprise marketing and brand organization” – an effort to link marketing teams across all businesses including film, linear TV, streaming, ESPN, and theme parks.

As Australia and other countries around the world pass laws that ban children from social-media platforms, YouTube is giving parents more power to control what video content their kids see.

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal’s Olympic Winter Games through its Display & Video 360 platform.

Arkansas has appealed an injunction blocking enforcement of a law that prohibits social media platforms from using algorithms that could “cause” a user to commit suicide, purchase drugs, develop an eating disorder, or become addicted to social media.

Arkansas has appealed an injunction blocking enforcement of a law that prohibits social media platforms from using algorithms that could “cause” a user to commit suicide, purchase drugs, develop an eating disorder, or become addicted to social media.

Google has agreed to pay $8.25 million to resolve a class-action alleging that it collected data from young children who downloaded Android apps such as Fun Kid Racing.

Content spend hikes will also come from global sporting events like World Cup football and Winter Olympics in Milan – with higher content spend coming for streaming/CTV platforms.

The “Financial Times” reported that Dentsu CEO Hiroshi Igarashi had informed board members that the sales process has “fallen apart,” leaving the company with no alternative but to try to get its operations back on track by itself.