Digital Marketing

Trib Total Media plans to launch the Pittsburgh edition of the Tribune-Review, a weekend print publication, on May 9, WTAE reports. “We are going to show the rest of the media world how the Steel City bands together to protect its stories,” Trib leaders said in a statement, A digital edition will also be available.

Carey, who has been with OS since 2005, takes the helm following three years as the agency’s chief investment officer.

Advertisers can now set a fixed, single amount for the entire duration of a campaign, rather than managing the average daily ad spend.

According to the iSpot complaint, EDO spent three-and-a-half years improperly obtaining data from iSpot and then sold it to marketing clients as it built its own TV/streaming measurement business. EDO was a client of iSpot from 2014-18, A jury in the U.S. Court for the Central District of California in Los Angeles found EDO guilty

In an attention economy engineered for negativity and anxiety, brands that consistently offer joy become sanctuaries.

Big mistake: Only 17% of marketers have a dedicated strategy for the 50+ market.

Analysts say it is highly likely the current TV station ownership cap – which prevents one company from owning stations, accounting for more than 39% of U.S. TV households – is likely to be struck down.

The stars of CBS are blasting their own company for the tumult at CBS News attributed to the arrival of outsider Bari Weiss as editor-in-chief.

Roblox is under fire from players, developers and child safety experts for disrupting the in-app chat feature while failing to properly protect children from predators, according to multiple reports.

The University of Phoenix must face a privacy lawsuit over allegations that it disclosed students’ video-viewing activity, a federal judge ruled this week.