Digital Marketing

YouTube may be the largest “audio” medium in the world, but it’s a tiny player in terms of audio ad sales. Which explains why it hired SiriusXM as its rep.

Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google’s applications – from cloud to ad services – is AI-generated, up from 50% last fall, and 25% in 2024.

Google CEO Sundar Pichai disclosed that 75% of new code that creates many of Google’s applications – from cloud to ad services – is AI-generated, up from 50% last fall, and 25% in 2024.

Fast-moving tech, especially AI, is the fastest-growing “risk,” according to marketers. Looked at another way, it may also be their biggest opportunity.

If the voters vote yes, then the story of Paramount’s long pursuit of WBD comes to an end. Or does it?

Netflix keeps experimenting with offering more video podcasts – but this harmonizing of old-school and modern video content is not easy.

In his new role, Hennessy will continue to lead the media practice, as well as shape operations agency-wide, reporting to Ben Behrman, president and CEO.

Deutsche Telekom is in talks to merge with T-Mobile US in what would be a telecommunications giant, Reuters reports. Deutsche Telekom already owns a 53% stake in T-Mobile. The potential deal could create a company with a market capitalization of nearly $300 billion and serve more than 200 million mobile subscribers.

Chicago Public Media is partnering with the Illinois Public Broadcasters (IPB), a network of public media stations, to strengthen coverage of the Illinois State Capitol in Springfield, the Chicago Sun-Times reports. The two entities will combine their financial resources to jointly pay for two full-time statehouse reporters. 

Hearst News selects Magnite as its preferred dealer for high-impact ad formats.