Digital Marketing

“Dynamic TV creative” is the first Amazon Ads capability to automatically personalize Interactive Video Ads on Prime Video series and films based on the viewer’s shopping behavior.

Andrew Morse is stepping aside as head of The Atlanta Journal-Constitution after the publication has achieved only modest results by killing its print edition and going all-digital, Nieman Lab reports The AJC, one of two newspapers still owned by the Cox family, now has 101,000 digital subscribers, far below the half million Morse was aiming

Byron Allen’s Allen Family Digital is buying a 52% stake in BuzzFeed for $120 million, The New York Times reports. Allen, a comedian turned entrepreneur, will become chief executive of BuzzFeed. He replaces Jonah Peretti, who will assume the title of president of artificial intelligence. Allen will remain as chief executive of Allen Media, owner of

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used “session replay” tracking code.

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used “session replay” tracking code.

Gartner’s spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to do more with less to AI.

Pinterest is looking to boost the relevance of its ad delivery system via a real-time context. The company is working to enhance its candidate generator, which measures users’ offsite conversion history to inform ad delivery, by embedding more contextual information surrounding users’ real-time browsing behavior.

TikTok has begun rolling out an ad-free subscription option for accounts for users 18 years and up in the U.K.

“Netflix sold subscriptions to its programming as an escape from Big Tech surveillance,” Attorney General Ken Paxton alleges in a complaint filed Monday.

“B2B marketing today requires a more connected approach that reflects how decisions are actually made,” says Kristin Gower, who joins from global client president at WPP.