Digital Marketing

Insurgent brands accounted for 36% of aggregate growth across all categories, which seems pretty impressive given that they only comprise an aggregate share of less than 2%.

Called “Toxic Accounts,” the report analyzed 1,859 ads, press releases and social media campaigns between 2020 and 2024 to document the purported shift in strategy.

Major agency networks like WPP and Dentsu stepped back from The Trade Desk’s OpenPath some weeks ago due to concerns about cost transparency, e4m reports. This is now seen as part of “a broader churn” within the programmatic industry. While free for advertisers and agencies, publishers usually pay a 5% fee for OpenPath tied to

Google is preparing to transition to AI agents that leave the building, meaning the shift from using AI as one-purpose tools and multi-agent systems within an enterprise, to multi-agent systems that span across multiple enterprises.

FIFA has added YouTube as second “Preferred Platform” partner to spotlight premium content across social media and streaming during the upcoming 2026 World Cup.

BuzzFeed is launching “Branch Office,” an initiative made up of AI-powered mobile apps designed to connect people and offset the buildup of AI “slop” content, while potentially saving the media company from imminent bankruptcy.

Microsoft made several announcements on Tuesday around reorganizing Copilot teams that work on different versions of its AI products, “doubling down” on superintelligence.

When you live in a place where the weather can kill you, you’d better be able to count on the people who live next door to you.

A federal appellate panel has granted Perplexity’s emergency petition to lift an injunction that would have banned the artificial intelligence company’s shopping agent, Comet, from Amazon.

With a nearly 12% jump in sales, the retailer is expanding its social commerce strategy.