Digital Marketing

Is there more to this than the obvious viewing elements: major market teams, high-profile athletes or intense seven-game battles?

The “cognitive engine’ bridges the gap between ad-verification data and campaign execution for media buyers. DoubleVerify CEO Mark Zagorski described the cognitive engine to MediaPost as a “brain” that ties together a variety of AI-powered tools across DoubleVerify’s platform.

Albertsons Media Collective, the retail media arm for Albertsons Cos., has expanded its retail-media platform with a branded entertainment offering it developed in partnership with Procter & Gamble, Progressive Grocer reports. The first campaign is a drama called “Rico’s Tacos,” from entertainment company Minivela. The weekly series debuts on June 23 with Albertsons’ YouTube, social and in-store

Gray Media is bringing voter and consumer data to its Political 360 solution for political advertisers, NCS reports. Working with political data company Aristotle, Gray will enable allow advertisers to move beyond broad demographic targeting, NCS reports. “By combining Gray’s local market strength and expertise with Aristotle’s trusted, continuously updated voter intelligence, we can help campaigns

Social platforms are allowing users to personalize their algorithms with the help of artificial intelligence, TechCrunch reports. Apps such as Threads, Instagram, and TikTok have introduced tools that let people train their own algorithms and influence what appears in their feeds. This signals a change in how recommendation systems work.

The Trade Desk is working with travel, hospitality and commerce media partners to open up travel-related sites to a wider range of advertisers, AdExchanger reports. “Sometimes we discover that those advertisers and agencies are unaware of the value that some of these data sets bring,” said Jeff Daniel, general manager of retail data partnerships at

The Trade Desk is working with travel, hospitality and commerce media partners to open up travel-related sites to a wider range of advertisers, AdExchanger reports. “Sometimes we discover that those advertisers and agencies are unaware of the value that some of these data sets bring,” said Jeff Daniel, general manager of retail data partnerships at

“The very purpose of the extension plaintiffs downloaded was to track their browsing,” a U.S. District Court judge wrote in a ruling dismissing a lawsuit against PayPal’s Honey.

Designed for marketers seeking greater expertise in AI-powered ad systems, tools and approaches, the suite of remote classes is designed to teach marketers about the role played by AI in their professional field.

Pinterest is bringing an AI-powered “Business Assistant” to its Ads Manager hub and adding a new AI model for its Performance+ ad suite to evaluate a broader set of creative while identifying the variant most likely to perform for each ad impression.