CRM

This practical guide is inspired by Chapter 5 of our comprehensive playbook “Becoming an Agentic Enterprise: A Step-by-Step Guide,” where we dive deeper into data strategy alongside six other critical steps for AI transformation. Read the complete step-by-guide. Think of the best restaurant experience you’ve ever had. The service was flawless, the ambience unforgettable, but […]

Moving your entire email marketing ecosystem can feel daunting. How do you safely uproot years of campaigns, data, and workflows? Well, what if we told you it doesn’t have to be overwhelming. Think of an email service provider (ESP) migration like moving to a new house. With the right planning, a strong team, and a

With the Winter ’26 release, Salesforce is introducing a new beta feature that exposes existing AuraEnabled Apex methods as agent actions in Agentforce. AuraEnabled annotation (@AuraEnabled) allows developers to access Apex controller methods from both the client and server sides, making them available to your Lightning components. If you are building agents and need them

At Salesforce’s first Startup Summit, AI-native founders, venture investors, and Salesforce’s go-to-market (GTM) leaders gathered to explore how AI is rewriting the rules of startup growth. One theme came through loud and clear: AI isn’t only changing what startups build ‌— ‌it’s transforming how, and how fast, they grow. In this blog, we’ll share 10

In this world of “staying connected” and “automation”, you want to bring in all your customer data, use the data along with artificial intelligence (AI) to establish consensual connection with your customers, and send relevant campaigns to them across multiple communication channels. An automated solution that does all of that, will be an icing on

More than three quarters of consumers (77%) have changed their shopping habits since initial tariffs were announced in April. Some have cut back on discretionary spending or are delaying major purchases in hopes of future discounts. Others are looking for more affordable alternatives, switching brands, or even stocking up in anticipation of price hikes.  These

Admins are responsible for more than just keeping Data Cloud running—you make sure it’s configured, monitored, and optimized so your company gets the most value without overspending. With Salesforce moving to consumption-based pricing, the way you track and manage usage matters more than ever. Small changes in configuration can have a big impact on costs

The Winter ’26 release is rolling out to your sandbox and production environments starting in September and continuing through October 2025. Get ready, because this release is packed with product updates, quality of life improvements, and new features to enhance your development experience. In this post, we’ll take a look at the highlights for developers

For startups like yours, the ability to build products faster, close deals quicker, and respond to customer issues in real-time can be the difference between growth and stagnation. However, these goals are often held back by something as simple as communication, or team collaboration. As a small and medium-sized business (SMBs), you need more than