CRM

Lynn Knaak, Jeffrey Roy, and Ana Elena Vedoveli Francisco are all Salesforce alumni turned boomerangs – meaning they left the company and returned (to open arms!). So just what is it about Salesforce that continues to draw them, and many others, back? Let’s hear straight from the source: Lynn Knaak – Vice President,  SMB Sales […]

As companies contemplate building or implementing AI-powered technologies, what are user experience (UX) designers reading to meet this moment? We combed through design discussion groups and forums worldwide to find out which books keep surfacing as resources. The resulting list of titles reflects the collective challenges our field faces as teams grasp the evolving technology.

Event-driven architectures and the pub/sub pattern are powerful ways to deliver experiences that integrate multiple systems. These patterns allow you to build decoupled, asynchronous systems that span multiple services. They give your architecture the ability to gracefully and efficiently absorb spikes in traffic, process messages in near-real time, and evolve to take on new capabilities.

Worldwide, sustainability teams are being asked to do more with less. As budgets shrink and regulations shift, the demand to prove business value has never been higher. Fortunately, there are two clear opportunities for sustainability teams to do so: unlocking operational efficiencies and reducing risk for their company. During Net Zero Cloud’s User Conference on June

When you go to login.salesforce.com, do you consider what happens technically once you’ve logged in? In many ways, you don’t need to because Salesforce thinks about it for you. But if you want to better understand how Salesforce empowers your enterprise applications, there’s no better place to start than its concept of tenancy.   Think of

Today, as we celebrate the 15th anniversary of the Salesforce MVP program, we’re proud to recognize a new class of inspiring leaders who continue that legacy of excellence. These individuals are product experts, mentors, community leaders, and connectors. They’re the people who answer your questions late at night, create the resources you turn to, and

Having a digital storefront is a necessity for small or medium-sized businesses (SMBs) these days. Whether you’re selling products or services, online stores give you reach. ‌The days are gone when SMBs used to invest in resources to build their online stores. With technology leveling up every day, you don’t need to waste your time

Among the various types of cyber attacks, ransomware stands out as a significant threat to businesses today. Ransomware is a form of malware that threatens to publish or permanently block access to a victim’s data unless a ransom is paid. 59% of organizations were targeted by ransomware last year, and though the attack rate has

Highly successful entrepreneurs often go to the beat of their own drum, and with good reason. With most new ventures facing significant challenges in their early years, entrepreneurs must do things differently to thrive. What might seem unusual to others becomes second nature to those building successful ventures. Certain habits consistently appear among thriving business

The Challenge with Flows Today Salesforce flows sit at the heart of modern CRM automation, yet authoring them still requires a unique mix of declarative drag‑and‑drop and Apex know‑how. To ease this process, Salesforce has committed to incorporating cutting-edge Generative AI technologies such as Agentforce for Flow (A4F, now generally available). A4F uses AI to