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Key Takeaways Conversation design is how AI thinks and talks. Conversational UI is how AI shows up and where you interact with it. Both elements need to be created in tandem for effective AI experiences that feel natural and helpful. This summary was created with AI and reviewed by an editor. Work is shifting toward

A reservation booking platform had just launched a pilot of its first AI agent and was bumping into issues. The company had designed the B2B agent with Agentforce, Salesforce’s platform for building and deploying agents, to answer questions from customers using the service. But the agent sometimes struggled to provide answers because something was off

Bringing agentic AI into your organization is a little more involved than flipping on a switch. This technology is changing the way employees and teams operate altogether — and laying the groundwork for AI agents is just as important as the agents themselves.   It’s about rethinking fundamental work processes: how decisions are made, actions are

Some of today’s most successful brands started with shoestring marketing budgets and relied on smart strategies rather than spending big bucks. They focus on creativity, free tools, and making the most of low-cost digital resources to connect directly with their customers. That’s how they build their brands with loyal customers, and grow sustainably without heavy

Business leaders I talk with often share a common frustration: There aren’t enough people to do all the work. In service, customers wait because reps can’t keep up. In sales, good leads go cold before anyone follows up. In operations, teams fight fires instead of planning ahead.  No matter how modern the systems are, demand

Your AI agent has access to every database, data lake, and semantic layer in your enterprise. It should be unstoppable. Yet when a customer asks, “Am I entitled to premium support?” the agent hesitates, hallucinates, or worse, confidently delivers the wrong answer. The problem isn’t lack of data. It’s lack of understanding. Your agent knows

Businesses are at a turning point: it’s either transform with AI, or get left behind. Demand is on the rise for new AI apps, agents, and features. Everyone wants smarter tools, faster answers, and better experiences — and IT is expected to make it all happen. But while expectations are sky-high, many teams are stuck