CRM

Most of us imagine artificial intelligence (AI) as this flashy thing — robots answering phones or digital assistants that sound like your favorite sci-fi movie. But in reality? AI is a lot less dramatic and a lot more helpful. It’s the quiet digital worker who remembers every customer detail and works 24/7 without complaining. Not […]

AI agents are remaking how businesses operate, and trust, transparency, and ethics remain more important than ever.  Salesforce has achieved ISO 42001 accreditation for Agentforce, Einstein and Slack AI. Attaining ISO 42001, the world’s first international AI-management standard, demonstrates that Salesforce’s AI practices meet rigorous global benchmarks. This reaffirms Salesforce’s commitment to managing AI responsibly,

As Salesforce Architects, we’ve all encountered the challenge of ensuring that our solutions are not just functional, but also fundamentally robust. Most of us have been in crisis meetings about slow running processes, strange Apex errors in production, or data that may have been accessed without permission. The key to a great implementation is not

Companies have spent the last few years perfecting digital channels. Chat, email, SMS‌ — ‌all connected, all feeding a unified customer view. But there’s one channel that’s been left behind: voice. Salesforce is answering the call with a series of new solutions.  It’s ironic, really. Voice remains the most-offered customer touchpoint‌ — ‌with 90% of

Paid search campaigns are a digital advertising strategy where companies pay to appear in search engine results to drive targeted traffic to their website. Search growth is a numbers game: you need continuous keyword identification and testing to improve performance. While optimizing paid search is a top priority for many marketing teams — after all,

Key Takeaways Manual compliance is complex and unsustainable, particularly with regulations evolving so frequently. Agentforce in Privacy Center automates data privacy management, reducing manual work and administrative tasks for compliance teams. The new AI agent proactively detects risks, prioritizes issues, and accelerates remediation for privacy regulations like GDPR. This summary was created with AI and

Key Takeaways Manual security methods are insufficient when it comes to addressing evolving threats. Agentforce in Security Center automates complex security tasks, freeing employees to focus on strategic defense. The AI agent accelerates investigations, guides remediation, and proactively detects threats through natural language queries. This summary was created with AI and reviewed by an editor.

We’re excited to announce the General Availability of Lightning Out 2.0 – the next evolution of extending Salesforce experiences beyond the Platform. It’s now easier, faster, and more secure to bring your Lightning Web Components (LWCs) into any external, non-Salesforce app. From customer portals to partner sites to enterprise tools, Lightning Out 2.0 delivers Salesforce

Key Takeaways Salesforce was recognized as a top contender for Best Small and Midmarket CRM Suite in the CRM Industry Leaders Awards. Specifically, Starter Suite offers a streamlined version of enterprise-grade CRM capabilities to small and medium businesses (SMBs), making it easy for them to get started and scale as needed.  Salesforce’s AI capabilities, including