CRM

Salesforce earns first ISO 42001 certification

AI agents are remaking how businesses operate, and trust, transparency, and ethics remain more important than ever.  Salesforce has achieved ISO 42001 accreditation for Agentforce, Einstein and Slack AI. Attaining ISO 42001, the world’s first international AI-management standard, demonstrates that Salesforce’s AI practices meet rigorous global benchmarks. This reaffirms Salesforce’s commitment to managing AI responsibly,

Salesforce earns first ISO 42001 certification Read More »

How Slack’s Marketing Team Revamped Its Paid Search Strategy – And You Can Too

Paid search campaigns are a digital advertising strategy where companies pay to appear in search engine results to drive targeted traffic to their website. Search growth is a numbers game: you need continuous keyword identification and testing to improve performance. While optimizing paid search is a top priority for many marketing teams — after all,

How Slack’s Marketing Team Revamped Its Paid Search Strategy – And You Can Too Read More »

Automate Manual Compliance Processes with Agentforce in Privacy Center

Key Takeaways Manual compliance is complex and unsustainable, particularly with regulations evolving so frequently. Agentforce in Privacy Center automates data privacy management, reducing manual work and administrative tasks for compliance teams. The new AI agent proactively detects risks, prioritizes issues, and accelerates remediation for privacy regulations like GDPR. This summary was created with AI and

Automate Manual Compliance Processes with Agentforce in Privacy Center Read More »

Reduce Manual Security Tasks With Agentforce in Security Center

Key Takeaways Manual security methods are insufficient when it comes to addressing evolving threats. Agentforce in Security Center automates complex security tasks, freeing employees to focus on strategic defense. The AI agent accelerates investigations, guides remediation, and proactively detects threats through natural language queries. This summary was created with AI and reviewed by an editor.

Reduce Manual Security Tasks With Agentforce in Security Center Read More »

Lightning Out 2.0 Is Now Generally Available in Winter ’26

We’re excited to announce the General Availability of Lightning Out 2.0 – the next evolution of extending Salesforce experiences beyond the Platform. It’s now easier, faster, and more secure to bring your Lightning Web Components (LWCs) into any external, non-Salesforce app. From customer portals to partner sites to enterprise tools, Lightning Out 2.0 delivers Salesforce

Lightning Out 2.0 Is Now Generally Available in Winter ’26 Read More »

Big Wins For SMBs: Inside CRM Magazine’s Industry Leaders Awards

Key Takeaways Salesforce was recognized as a top contender for Best Small and Midmarket CRM Suite in the CRM Industry Leaders Awards. Specifically, Starter Suite offers a streamlined version of enterprise-grade CRM capabilities to small and medium businesses (SMBs), making it easy for them to get started and scale as needed.  Salesforce’s AI capabilities, including

Big Wins For SMBs: Inside CRM Magazine’s Industry Leaders Awards Read More »