CRM

How to Bridge the AI Trust Gap: 5 Data-Centric Tactics for IT Leaders

79 percent of IT professionals say business leadership is increasingly pressuring them to implement artificial intelligence (AI), and it’s no wonder. Generative AI is revolutionizing our work processes and sparking efficiency and innovation across sales, service, marketing, and commerce. However, there is an AI trust gap that IT professionals need to bridge. As an IT […]

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Data Privacy Pitfalls? Not With These 5 Steps to Compliance Success

Organizations are diving into deeper customer relationships and more personalized experiences, often with the help of generative AI. As they do, personal data and data privacy compliance becomes a critical part of that strategy. In fact, 94% of business leaders believe their organizations should be getting more value from its data — and it’s no

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How Public Sector Agencies in Texas Can Remain Compliant Using Cloud Computing Services

For public sector agencies, using cloud computing services means operating more efficiently and fostering increased productivity from the workforce. But cloud computing services that transmit data to Texas state agencies need to meet stringent requirements set forth by the Texas Risk and Authorization Management Program (TX-RAMP) before agencies and even state institutions of higher learning

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Closing the Loop on Past True to the Core Sessions: Where Do We Stand Today?

True to the Core is a favorite session at Dreamforce and TDX, especially for admins who want an opportunity to connect with Salesforce executives and product managers on the topics that are most important to you. True to the Core offers an unfiltered look into our product development plans, and gives you the chance to

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What Is the Challenger Sales Methodology? Steps, Examples, and Tips

The “customer is always right” is the motto we’re encouraged to follow in sales. But what if they’re wrong? It happens. And when it does, some sales reps — especially those following the challenger sales methodology — will push back. A challenger seller is characterized by taking control of conversations and enjoying a good debate.

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