CRM

Content creation and distribution has long been a pain point for marketers. New research from the Content Marketing Institute found that 54% of B2B marketing respondents lack the resources to produce quality content at scale. A similar problem exists in the B2C space: marketers are so busy churning out content that they can’t make their […]

Ready to take the next step in your admin career but unsure where to start? Take a page out of my book and learn development fundamentals to jumpstart your abilities as an advanced admin and extend your Salesforce Platform knowledge. Several years ago, I was at a career tipping point. I felt solid in my

Every groundbreaking business starts with a single spark — just one idea. Whether you’re an aspiring entrepreneur looking for inspiration or a seasoned business owner exploring new opportunities, starting a new business is a big deal. But your ideas are even bigger.   We wanted you to have the most successful small business ideas to build

Investment in new technology is the future in the media and entertainment industry, especially considering the swirl of always-escalating customer expectations. That was made abundantly clear in Saleforce’s recent Media & Entertainment Industry Data and AI Trends report. Industry leaders are turning to artificial intelligence (AI) and data-driven strategies – also taking into account an

Data is the lifeblood of any successful business. Nowadays, companies across all industries rely on various data platforms to manage their information. While innovations have made it easier for organizations to integrate and consolidate data from multiple sources, these advancements introduce increasingly sophisticated cyber threats. It’s crucial for organizations to protect their data from unauthorized

We hear a lot these days about the need for close alignment between sales and marketing teams. But for consumer goods (CG) brands, which are increasingly challenged to beat margins and achieve profitable growth, aligning sales and service can reap huge benefits.  It makes sense: Consumer goods sales and service teams both interact with customers,

The technology landscape is changing rapidly, with businesses generating and using vast amounts of data from diverse sources. As a result, customers interact with brands across multiple channels and applications, leaving behind digital footprints that can be difficult to connect. This fragmentation of customer data poses significant challenges for organizations seeking to deliver personalized experiences

Tech is still a growing industry, always moving forward. Innovation drives business — just look at the huge changes brought by even the earliest days of generative AI. In fact, according to the Bureau of Labor Statistics, tech is predicted to be one of the fastest-growing industries in the next decade. As the tech market