AI

Build unified intelligence with Amazon Bedrock AgentCore

Building cohesive and unified customer intelligence across your organization starts with reducing the friction your sales representatives face when toggling between Salesforce, support tickets, and Amazon Redshift. A sales representative preparing for a customer meeting might spend hours clicking through several different dashboards—product recommendations, engagement metrics, revenue analytics, etc. – before developing a complete picture

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Evaluating AI agents: Real-world lessons from building agentic systems at Amazon

The generative AI industry has undergone a significant transformation from using large language model (LLM)-driven applications to agentic AI systems, marking a fundamental shift in how AI capabilities are architected and deployed. While early generative AI applications primarily relied on LLMs to directly generate text and respond to prompts, the industry has evolved from those

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Personalization features can make LLMs more agreeable

Many of the latest large language models (LLMs) are designed to remember details from past conversations or store user profiles, enabling these models to personalize responses. But researchers from MIT and Penn State University found that, over long conversations, such personalization features often increase the likelihood an LLM will become overly agreeable or begin mirroring

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