Candor, But Only Behind Closed Doors; The Agent And The Agentic

Cannes We Do Better Panels and presentations at Cannes this year overflowed with optimism for AI-generated creative and other applications of AI tech.  And yes, AI will fundamentally change the way marketing and personalization work. But “behind closed doors,” Tracy-Ann Lim, JP Morgan Chase’s chief media officer, tells Ad Age, there are other private conversations […]

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