TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic to publisher.
The post Can The Upfronts Ever Change?; The Influencer Take On Activation appeared first on AdExchanger.
TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic to publisher.
The post Can The Upfronts Ever Change?; The Influencer Take On Activation appeared first on AdExchanger.