No TIDs? No problem. Well, according to The Trade Desk, at least. In August, Prebid.org made the controversial decision to nix universal Transaction IDs – which advertisers use to track ad transactions across multiple SSPs – in favor of providing unique TIDs for each seller. The rationale for Prebid’s change was that buyers could use TIDs […]
The post Can Publishers Trust The Trade Desk’s New Wrapper? appeared first on AdExchanger.