Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman.
Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance
Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman.