As we gather in Las Vegas for NAB Show 2026, the industry conversation has shifted. We are no longer asking if AI works; we’re now focused on how it scales. The era of AI experimentation is over — production-grade execution is here.
At Google Cloud, we believe no studio or broadcaster should have to build this future in isolation. Our mission is to provide the agentic platform and AI and cloud tools that allow our partners to innovate at the speed of ideas — from the tools used in the edit suite, to the technology that delivers video to millions of viewers worldwide.
Enhancing production: From manual tasks to intelligent assistants
Modern creative workflows are often slowed down by manual technical tasks. Google Cloud is working with ecosystem leaders to integrate advanced AI capabilities directly into the core of production software, so creators can focus on their artistry, not tedious tasks. With AI acting as a proactive assistant within the creative suite, production teams can significantly reduce the time between a raw idea and a finished frame.
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Avid: With the launch of Content Core on Google Cloud, Avid is delivering a truly cloud-native studio. And by integrating multimodal AI search into Media Composer, editors can find the exact frame they need using natural language, turning hours of logging into seconds of discovery.
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Backlight: Backlight makes complex media workflows simple for teams of all sizes, from production through monetization. Built on Google Cloud with the Video Intelligence API, Backlight’s Iconik platform automatically adds searchable metadata upon upload. Customers see up to 50% shorter production cycles and save up to 60% on storage by deeply understanding their media libraries, reducing duplications, and optimizing asset placement.
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Brahma.ai: Brahma AI, an enterprise AI content platform, is powering high-fidelity digital likenesses across retail, entertainment, and healthcare, making them interactive and intelligence-driven within a secure and governed framework.
Unlocking content value: From static archives to active assets
Data is only as valuable as the insights you can extract from it. Our partners, listed on the Google Cloud Marketplace, are using generative media models to transform massive, static archives into searchable, revenue-generating engines. By making every frame discoverable, we’re helping media companies turn decades of history into immediate opportunities.
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Ateme: Ateme helps simplify global distribution with its new generative AI-powered subtitling solution, which can significantly reduce the manual labor of localizing different media types.
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Perfect Memory: Perfect Memory helps customers turn traditional storage into a context-aware knowledge engine. The platform understands the relationships between athletes, historical events, and emotional nuances — transforming massive media archives into an intelligent library that lets creative teams instantly surface the perfect content for any story.
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VionLabs: Working with companies like Cineverse, Plex, and Crunchyroll, Vionlabs uses AI to analyze and index content libraries — making video assets more accessible and enabling metadata generation. By understanding the specific mood and aesthetic of each scene, Vionlabs helps streaming platforms move beyond basic genre tags toward more nuanced, sentiment-driven content discovery and marketing.
Scaling global reach: From simple streams to audience growth
To succeed today, media companies must provide a smooth viewing experience and easy payment options. Our ecosystem provides the tools to grow a company’s reach and maximize the value of every subscriber through reliable, high-quality delivery.
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Bending Spoons: By leveraging the global scale of Google Cloud, Bending Spoons’ properties such as Brightcove and Vimeo are delivering professional-grade tools for large enterprises, SMBs, the next generation of creators, and more. Its platforms ensure that high-quality video production and distribution are accessible to everyone, from global brands to independent storytellers.
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Bitmovin: Bitmovin enables streaming services to scale efficiently while delivering a premium experience across the widest range of devices. By combining real-time observability with AI-driven insights, media teams can proactively optimize engagement and monetization. Furthermore, Bitmovin’s advanced encoding ensures superior visual quality at lower bitrates, supporting everything from high-demand Video on Demand (VOD) to massive, 24/7 live events.
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Evergent: Evergent automates complex billing and monetization workflows for AI-powered revenue management. Media and telecommunications companies can use Evergent’s tools to maximize subscription growth and improve long-term customer retention through personalized and agile payment offers.
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Harmonic: Harmonic is helping major broadcasters like Grupo Globo modernize their operations. By integrating new digital broadcast capabilities into their cloud-based streaming solutions, Harmonic provides leaders with a faster, more efficient path to manage video processing and delivery at a massive scale.
Ensuring reliability: From infrastructure to a foundation of trust
High-quality content requires a high-performance foundation. We are partnering with infrastructure leaders to ensure that even the most complex global broadcasts remain stable, secure, and responsive.
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Zixi provides the broadcast-grade transport and workflow automation needed to move professional video across any network. By offering centralized control and complete visibility into the delivery process, Zixi ensures that leaders like Fubo can manage high-stakes, broadcast-quality live events without the risk of a signal drop.
Visit the ecosystem in action
The strength of our ecosystem is its integration across all aspects of the media and entertainment landscape. From the cameras, to the cloud, to the viewers’ screens, these partners represent the future of a more creative, efficient, and agentic media industry.
Visit the Google Cloud Booth (West Hall, #W2731) at NAB Show from April 19-22 to see many of these partners in action through live demonstrations and theater sessions.
