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Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings.
Beginning next year, Best Buy will offer “takeover packages” to allow advertisers to appear throughout the in-store shopping experience, the company said Tuesday as part of its first-ever Best Buy Ads showcase event. Separately from the takeover piece, the company also announced new partnerships on campaigns with the NFL, TMRW Golf League and Dude Perfect, though it declined to share any further details on what those campaigns entail. It also said it will roll out new channels for measurement and self-service reporting features over the next year, aimed at allowing brands to better track results and optimize campaigns.
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