Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to former Nike executives, people who have worked closely with the brand and other marketing experts about how the company stumbled…
Here’s How Nike Is Reshuffling Its Marketing Division Read More »
There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit…
Taglines Are Fun and Effective. But There’s an Art to Them Read More »
There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit…
Taglines Are Fun and Effective. But There’s an Art to Them Read More »
Hormel Foods’ Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with ’90s-style R&B. BBDO MW partnered with Squeak E. Clean Studios to develop the 90-second “Duo-licious” music video. As people open pouches of the flavored nut mixes in their living…
Planters Targets Millennials With a ’90s R&B Duo Read More »
Hormel Foods’ Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with ’90s-style R&B. BBDO MW partnered with Squeak E. Clean Studios to develop the 90-second “Duo-licious” music video. As people open pouches of the flavored nut mixes in their living…
Planters Targets Millennials With a ’90s R&B Duo Read More »
Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games. The post The First Programmatic Olympics Is Attracting New Advertisers appeared first on AdExchanger.
The First Programmatic Olympics Is Attracting New Advertisers Read More »
Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it. The post Why Toyota’s Olympics Exit Opens Up The Games For Hyundai appeared first on AdExchanger.
Why Toyota’s Olympics Exit Opens Up The Games For Hyundai Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Adventures Of Cookie Monster appeared first on AdExchanger.
Comic: The Adventures Of Cookie Monster Read More »
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. You know how they say the best things in life are free? Well, it’s true. At least when it comes to how to get more
38 Ways to Gain Real Instagram Followers Fast and Organically (No Buying) Read More »
Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over year, according to the company. It declined to share whether CPMs had risen or fallen. “Disney’s unrivaled storytelling paired with our unparalleled ad technology and data…
Disney Closes Upfront With Sports and Streaming Driving Growth Read More »
