Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year. Meanwhile, Amazon’s net sales increased by 10% in Q2 and profitability doubled from $6.7 billion to $13.5 billion, according to the company’s earnings report on Thursday. Making more than $12 billion in […]
The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.
Amazon misses on ad sales while Prime Video push ramps up Read More »
The fight is on to lock in the brands and publishers that will soon be left without a brand safety partner when Oracle officially shuts down Moat at the end of next month. Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick
IAS Is Battling DV For Moat’s Soon-To-Be-Former Business Read More »
TikTok may get all the buzz, but Facebook is still the most-used social platform in the world… by a long shot. Despite being almost 20 years old, Facebook continues to be an absolute behemoth in the social media world—one that brands and social media marketers can’t afford to ignore. So we’ve pulled together dozens of
45 Facebook Statistics Marketers Need to Know in 2024 Read More »
Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier’s ecommerce website, it’s available exclusively to fans in New York, Los Angeles and Chicago who find shoppable posters before Monday. The treasure hunt-like stunt is…
Glossier and Shopify Created a Shoppable Treasure Hunt to Promote a New Brow Product Read More »
More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry and setting a trend that could spread across the country. The family-friendly festival, in its 170th year–featuring carnival rides, rock concerts, fried snacks and sweltering weather–was the…
High From California: Cannabis at the State Fair Breaks New Ground for Weed Industry Read More »
Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2.
Multichannel marketing remains a challenge: Here’s what the numbers say Read More »
Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on…
Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on…
“Want to grab a beer?” is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. Developed by creative agency LePub and coinciding with International Beer Day Aug. 2, the “Forgotten Beers” spot presents a series of vignettes…
Heineken Pours One Out for All the Forgotten Beers Read More »
