jay.kim@experientialdesigngroup.com

Golf’s established powers want to bring new audiences into the sport. This week, they took a big swing with a new tournament featuring only YouTube creators. The Creator Classic was contested Wednesday between YouTube golfers including Peter Finch, Gabby DeGasperis and Nick Stubbe, and shown on both ESPN and YouTube. “Our motivation is to really […]

Agency consolidation once again continues apace. Omnicom’s Doremus+Co, a 121-year-old agency that specializes in business-to-business work, will merge with Merkley and Partners, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change. The move is part of ongoing consolidation throughout agencies and holding companies as holding

Mindful of the impact of social virality, but by no means demure in its aggressive embrace of it — see what I did there? — Stagwell agency Gale has quietly built out a 50 person team to lead clients into the turbulent but potent waters of culture-riding across the social spectrum.  Gale, which has historically

Fifty years after Schoolhouse Rock introduced kids to “I’m Just a Bill,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems. The $1.8 million campaign, paid