AI drives more rational decision-making, new research shows
A study by UCD Michael Smurfit Graduate Business School has discovered people tend to see AI as more rational than…
Yahoo uses Scout AI campaign to focus on trust in
Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI…
Google’s Universal Commerce Protocol capabilities expand to main SERP
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP….
A Publisher Didn’t Get Its UID2 Setup Right. The Trade
Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s…
Why Platforms Are Cutting Out Clipping; The Scourge Of Search
Clip It To Win It If attention is currency, clippers are generating the change in your wallet: It might not…
Media Briefing: Publishers cautiously count AI licensing as notable revenue
This week’s Media Briefing will examine how AI licensing revenue is starting to emerge as a meaningful growth driver for…