Primed For Context; Streamers Turn A Profit, But Will It
Prime Numbers A pitch deck procured by ADWEEK indicates that Amazon will soon begin allowing far more granular contextual targeting…
How Kellanova Feasts On Purchase Data
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company Kellanova,…
‘We’re seeing an immense uplift in the scale’: How generative
AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready…
Media Briefing: Less clicks, more problems: What Google’s AI Mode
This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means…
The Rundown: How Google is sizing up to the DOJ
Related Insights Google on Trial Assessing the fallout of Google’s ad tech antitrust trial …
ChatGPT referral traffic to publishers’ sites has nearly doubled this
ChatGPT is sending more of its traffic to publishers’ sites. Of the traffic OpenAI’s generative AI platforms send to external websites,…